Back in 2025, SHIFT hit the scene as more than just another B2B event. It cut through the clutter, giving real design, raw talent, and future-thinking brands the platform they deserved.

 

Now in its third edition, SHIFT keeps it sharp, independent, and unapologetically focused.

 

SHIFT is a new and dynamic event focused on the men's fashion industry. the goal of shift is to provide a fresh and authentic platform where brands, retailers, and other fashion professionals can meet, inspire each other and collaborate. 

 

The event stands out with its no-nonsense approach and its focus on quality, innovation, and authenticity. 

 

At SHIFT, it’s about more than just showcasing products - it’s about creating a unique experience for both exhibitors and visitors.