top of page

We are a unique B2B fashion event redefining the standard featuring a mix of high-end fashion labels and commercial brands, entirely focused on retailers and their staff.

SHIFT

NOW

Visit the new leading retail-fashion movement of Benelux

june 24 & 25, 2026
10:00 – 17:00
Frankfurt-fredenhagen

july 1 & 2, 2026
10:00 –17:00
Frankfurt
fredenhagen

june 22, 2026
10:00 – 17:00
taets
hembrugterrein

TijmenBerens_SHIFT_210126-72-web.jpg
SHIFT MATCH-
MAKING ENGINE

SHIFT has partnered with Hyperscout to bring AI-powered matchmaking to the event. With Hyperscout’s advanced engine, brands and retailers are matched precisely, saving time, energy, and resources, making every connection more valuable.

Shift-BG-BlowUp_251201.jpg
TijmenBerens_SHIFT_210126-8-web.jpg
TijmenBerens_SHIFT_210126-selecteren-268-web.jpg
TijmenBerens_SHIFT_210126-selecteren-214-web.jpg
We bring together the visionaries ready to rethink how men's fashion is created and valued #shiftleaders

Rick van Rijthoven

Why Attend Shift?

Inspiration

Learn about cutting-edge strategies for combating trends.

Facilitated
Matchmaking

Gain valuable insights from leading experts.

Networking Opportunities

Be part of a dedicated and passionate community.

Connect

Connect with other fashion and retail specialists.

01

03

02

04

GET CONNECTED, AND STAY IN THE LOOP

Partners

bottom of page