We’re proud to present REFRAME; a bold new chapter within SHIFT, where creativity and innovation come together to amplify the retail experience. This carefully curated line-up brings you a powerful mix of artistic expression, functional design and unique services that go far beyond old school fashion retail.

Think sneaker customization by a cutting-edge artist, striking graffiti work, high-impact photography with studio services, statement audio design, sustainable and modular retail interiors, and bold graphic artistry to name a few. These are the creatives and visionaries reshaping the world around the product - inspiring new ways to connect, stand out and tell your story. Get ready to explore what happens when creativity meets retail.